With that mobile phones are highly sought after in today's context.
But modern phone users are also careful about choosing their deal types with handsets.
Along with contract and pay as you go deals there is significant growth in the popularity of SIM only deals in the market.
The reason lies in the flexibility of this plan.
As contract deals bind a customer with a long term contract and as he or she can not switch to other networks within that period, many customers like to stay away from such obligations and opt for some flexible plans that can keep them free of any such obligation.
Here SIM only is a hit formula in the market.
All the facilities from a network connection here stays with the SIM card and once the SIM card is changed the network connection also gets changed.
No pressure of contracts and hassle free switching method make these deals sought after in the market.
You also can get several interesting offers with these deals like you can get free minutes as talk time and free texts and others.
There is another concept called SIM only contracts and there you can get all the facilities of a contract deal within a SIM card.
However, to switch from such a deal you have to serve a notice period of one months.
There are many users who need to go for office tours frequently and for them SIM only deals will be life savers.
They can stay away from paying roaming charges while travelling in some other areas simply by changing their SIM cards.
So, SIM only deals are very useful for all those customers.