There are several reasons why text marketing is considered to be much easier than other forms of traditional marketing.
Many business owners are scared to branch out into other types of marketing simply because it usually requires them to learn a new technology.
This is a huge deterrent for many businesses as they're missing out on a whole new closet of marketing arsenal.
It requires less planning When it comes to marketing avenues like newspaper and radio, they require so much time and effort before you can deploy a campaign.
You must plan weeks in advance dialing in every little aspect of your ad before you can submit it to the queue of ads currently in circulation.
It's easy because the newspaper and radio companies all have people on staff to take care of the work required in preparing the ads for launch.
Text marketing is actually much easier and more effective due to the advancements in recent technology.
Companies have made it just as easy as sending an email, to blast out text messages to your customers.
SMS (Short Message Service) platforms on the web today have mimicked the interfaces used for email due to the fact that most business owners are already familiar with that type of technology.
Sending a mass text marketing message out to a group of customers is now as easy as logging into a website, selecting the list of whom you want to send to, typing a message out and clicking the send button.
You can set it and forget it Many text marketing services now allow you to schedule messages to go out on a certain date and at a certain time.
This allows business owners to compile a list of campaigns to be sent out over the course of a certain period.
This saves a LOT of time and still gives them the ability to make edits to scheduled messages before they go out.
You can track your results Part of easy text marketing also means being able to tangibly track the success of your campaigns.
SMS companies usually provider business owners with some type of analytics tracking so they can view how many messages were sent, received and un-delivered for some reason.
Also, since many text marketing promotions include some sort of coupon or discount that is specific to that campaign, it's very simple to track sales due to that ad which is not the case when it comes to radio.
If you're a business owner and have never tried text message marketing, you're encouraged to do so.
It's much easier than you may think and a lot more effective!