Email marketing, when used in a correct manner, can help to drastically improve the amount of sales that you can generate.
Do it wrong and it might land you in legal trouble.
Especially with the word "Spam" being the buzzword in the Internet circles these days, gone are the days where you can safely assume that all your email messages (that you send out) will get into the inbox folders of your subscribers.
With so many emails being sent to potential customers, how can you expect the customer to take notice of your email, want to open and read it and thereafter do exactly what you tell them to? In this article, you will discover 4 simple email marketing strategies that, if you follow closely, will enhance your email marketing success, allowing you to generate more sales for every single email you send out to your subscribers.
1.
Having An Attention Grabbing Subject Line Unless the subject matter of your email is such that it is attention grabbing, you cannot hope the readers will open it.
Spam filters are always in search of emails that are of commercial nature and so refrain from using such words or phrases.
What the reader can expect to read should be clear from the subject line.
Studies have proved that if the subject matter is chosen wisely, the chances of the email being opened by the reader's increases by up to 90%.
2.
Compel Your Readers To Read Through Your Entire Email Message Do not think you are successful just because your email has been opened.
A huge majority of the emails that are received by your readers get closed within seconds of opening.
Therefore, you need to, within this extremely short time span, arouse the attention of the reader to compel him/her to want to go through the entire email.
You must make the benefits that accrue to the reader and also make an offer quickly.
Remain short, crisp and to the point.
3.
Build A Highly Targeted Subscribers List The email list you have obtained should be of potential customers who have agreed to receive emails about offers of similar products and services.
There is a hell lot of a difference (in terms of the results that you are going to get) between sending out emails to a general audience compared to sending out emails to a subscribers list who are highly targeted.
4.
Keep Track Of Your Email Statistics By keeping the content meaningful and keeping track of the open rates and clicking patterns, you can ensure a better success rate with your customers.