You might be all guns with a beefed up number of contents you have in your portfolio but the question is not about your writing, it is about the number that have read it.
Keeping at rest all the ongoing notions with content marketing, there are a few flared up points that have not found a resting point yet.
The 7 most solemnized mistakes that probably every "great content marketer" very piously follows are:-
@ 1.It Is Staple To Have A Blog
It is a latest trend these days to have a blog and frankly speaking there is no two ways about it that it can be a good source of traffic. But what is not going in with the fashion is the fact that it is not just adding a blog section that can bring you traffic but the constant fuelling, which does the needful.
It is found that the blogs no matter however enriching they might be are not able to attract readers on a constant basis if they are not updated on a regular basis.
If suddenly one day you stop blogging or even increase the gap of publishing the blogs, you will certainly find out that your blog traffic goes down. So having a blog is a matter of commitment which if left or loosened mid way, can have serious implications on the traffic of your website.
@2. Aping The Blog Publishing Sites Is A Great Idea
Write 4oo words and the moment you publish it on your dedicated blog page, start sharing it on N number of sites ASAP. This will get you quality backlinks.
Do you really think so? All crap! This will simply get you through cranky and unsuccessful methods. Your Digital Marketing head might be persistent on the fact that you need to just simply go viral with your links but does that actually fructify??
Practically not and possibly NOT. You can just tell them nose straight to get out of their old jackets of link building, and share only where it is required and where your content would get its worth. Do not even try GIVING THE PANDA A JACKET THIS TIME.
@3. Lengthy Fetches More Scores
It is quite easy to text out more as compared to be texty in limits. Going on and circling around the same idea is just not what is going to benefit you. Producing heavy content sheets can attract a meaty number, is a thing of the past.
Long content forms might act as bait for a lot of times but not always, so what for the ones left out? It has to go according to the target market. Now the question shoves as to what is the target market, off course the two broad sections which can either be a how-to B2B market or a jiffy B2C market which hardly has time.
Rather one can focus on high quality content which can include a number more of videos, podcasts and webinars in order to gain more social search and traffic.
@4.B2B OR B2C, a consumer is a consumer
It is quite taken in the obvious sense that all the content is ultimately reaching the end consumers irrespective of the nature and kind. It mostly works out and conversions do take place.
Hang on!! Why will be sales executive or a professor would be interested to read the entire guide to operating an aerosol can, struck??
To simplify the whole notion, a content marketer should make sure that which slice of the society does his end consumer belong to and write accordingly.
@5. Rate The Quality Of Your Content On Its Popularity Quotient
Why do u have to always post the shiniest of all on your blog?? Off course you can be selfish and I am not asking you to take a back step..
Instead share your selfishness with logic. You can now make a powerful use of guest approach wherein you can post all your popular contents on some sites that already have a good footing.
You will be propelled with a two way advantage, firstly you will gain popularity as that blogger already has a name and secondly you can take advantage of the existent followers and guide them to your own link.
Your audiences will bask in your glory and also in the creamy layer of a well connected content.
@.6 Content Marketing Is Being Salesy
In the real sense if one's words are influential enough to bring people to read about it and then drive their way directly into the stores, how good would that be? But the exact does not emulate it.
It is really hard to add the value of money to your blog posts as you cannot always tend to tag the physical yearnings of the end consumers to the power of your words, but the link should not always sound as if you are some nosy marketer keen on selling your product or service.
Your reader would never like you that ways.
@.7 Fat Content Reaches You Faster
As the saying goes that slowly and steadily wins the race and lethargy has a cholesterol connection. We advocate it.
The posts on Mashable, Huffington Post and Tech Crunch do dole out a lot of content regularly and this brings them a lot of traffic indeed. But the same would follow for you, but for your low quality content.
It just means to say that perfect your skills of writing and then go in for adding bulk to your blog section. Just heaping up posts would not take you any way higher up the spiral ladder instead it would always keep you under the lurking fear of acrophobia.
Conclusion
Just for the fact that people have got backlinks and four figured blogs, it surely would not testimony their writing skills and DEFINITELY NOT their marketing skills.
Be careful while you stand to push against the echelons of the stymied content marketing,,, heavy, isn't it? Be careful of what you pen down.
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