The realtor and marketing on social networks.

Facebook, Twitter, Linkedin, Pinterest, Foursquare, Youtube: to start thinking about their marketing in the digital environment, these were the first online social networks that came to his head. I am sure? Today, these channels of communication are so popular that it is hard to imagine a strategy that does not encompass one or more interactions in these online social networks.

In fact, these channels are increasingly gaining importance in the real estate market and are being used with greater frequency. But I say, when you choose a network to interact with your customers, you do it consciously or have just followed what the market dictates as a trend?
Your answer is directly related to the results you get at the end of the action. In our post today will not give tips on how to properly use online social networks, but I want to call attention to the need to be planned way in this environment and, above all, cause a reflection on some ideas that have been disseminated, but in practice do not match the theory.

One of these concepts is that marketing on social networks is the solution of all your problems. Wrong! This is a strategy that has leverage your relationship with the customer and it must be accompanied by the professional qualification, knowledge of the market and your customer profile and investment in different forms of communication.

In this sense, it is important to note that many professionals think that marketing is responsible for the sale of property. This is a misconception. Different authors argue that marketing has the aim of creating value and satisfaction for the customer relationship management or, to be a tool that enhances the creation of business opportunities.

It is much more related to the idea of satisfaction than the actual sale. Through research and a number of other tools, marketing identifies the need and creates the opportunity, thus contributing to the marketing of a property, for example.

Thus, we can conclude that not only have a profile on social networks. You need to plan this presence. Before thinking about the most popular channels, it is necessary to keep in mind who your audience is, what goals you want to achieve, to finally define which channel relationships will generate the most efficient result with their customers and more importantly, what strategies to use.

And when I speak of strategy, it is interesting to note that the presence in online social networks assumes you have something relevant to report. It is scanning a pamphlet that is distributed on the street and the posting on your profile / fanpage on Facebook or creating a photo album without any description of the benefits of your property that will create a successful relationship.

Online social networks are of high potential for premium channels and should be treated as important spaces for sharing information. However, many professionals confuse these networks with sales channels.

However, before we sell, we care to win customer confidence, confidence that this is directly linked to relationships established through an active, real and relevant presence.

Your customers are looking for content that add value to your home search process. And this does not only search in online social networks and that is why I say that marketing alone is not the solution of their problems.

Today, it is increasingly vital to understand that strategies should be planned from the perspective of an integrated communication in which the actions of an echo on other media, either in online or offline environment.

To exemplify this integration, we mention our blog. In addition to the written articles, we also have interaction through videos with our Intelicast and through our audio podcasts. Moreover, our work is fully connected to the Facebook fanpage of the blog and my profiles on LinkedIn, Pinterest and Twitter.

And yet, these actions are not limited to the online world. Thanks to the relevance that these channels have achieved for the real estate market, I am often invited to be interviewed in newspapers and magazines, thus making an increasingly strong connection between online and offline environments.

And here, I want to tease him to the deconstruction of another design which I think is a limiting factor in extending the use of integrated communication in real estate. When thinking of marketing in the online environment, often incur error conceive it only as digital marketing.

I see the digital marketing only as a didactic way of working a density of marketing possibilities. Thus, the error what I mean in this case is to think that speaking in digital marketing is basically talking about the online world, when in reality it's thinking about on and offline.

In this sense, one must also understand that the built environment in the digital image must be linked to the actual image realtor or a company in the industry. Any misuse of information can create a breach of trust and, consequently, the relationship with the client.

Additionally, you must be multimedia, knowing strategically align resources text, image, video and audio in order to build a more conscious and effective relationship.

Had you thought of that?
Show us how has been your experience with online social networks.

Author
Guilherme Machado

Consultant, Coach and National Speaker on Sales, Marketing and Motivation.

http://www.giltonimoveis.com.br