In internet marketing, Pay-Per-Click Advertising is the most effective ways to drive to your website thousands of buyers who are already looking for what you sell.
While Press Releases can get you higher placements in search results, and Article Writing can establish you as an expert in your field, Pay-Per-Click can drive eager visitors to your site like bees to honey.
To the uninitiated, Pay-Per-Click ads are those ads that show up on the topmost section and right column of search results whenever you do a search on Google, Yahoo or Bing.
Google's AdWords is the biggest and the best Pay-Per-Click service provider, so the best way to learn the basics of Pay-Per-Click advertising is to study Google's tutorials.
The tutorials read like those "idiot" guidebooks so they are very easy to understand and follow.
It doesn't take very long to get results from Pay-Per-Click advertising, but neither does it take very long to get frustration if things are not working out.
If your ad stands out from the pack, thousands of people will click it to go to your website.
But if your ad copy is lame, hardly anyone will click it, and Google may stop displaying your ad if you're not getting clicks.
Remember, Google makes money only when someone clicks your ad, so even if your bid on a keyword is very high, Google won't keep displaying your ad if they're not making any money from it.
Ultimately, the success of your Pay-Per-Click campaign depends heavily on your ad copy.
With that in mind, here are 6 tips to maximize the results you get from your ad: 1)Use Question Marks In Your Headlines.
Question marks arouse more curiosity than statements, so use question marks liberally in the headlines for your ads 2)Use a "Headline-Benefit-Feature" Handle In Your Advertisement.
You have limited space to say something that makes people click your ad, so the ad must grab attention.
One trick that tends to work well is to state a benefit - rather than a feature - first, especially when you use a question mark in your headline.
For example, look at the following ads: Are You Ready to Be Rich? Discover in 10 minutes If You Are Secretive Billionaire's Simple Test Wheretogo.
com Are You Ready to Be Rich Secretive Billionaire's Simple Test Discover in 10 minutes If You Are Wheretogo.
com The first ad puts the benefit first, and is likely to get more clicks.
3)Enable Content Advertising.
In addition to displaying your ad for keyword search, Google will give you the option to have your ad displayed on the websites of their advertising partners.
For example, say you sell basketball jerseys.
If you do content advertising and Google partners with ESPN, Google could display your ad on ESPN's NBA website.
You still pay Google only when someone on ESPN's NBA site clicks your ad.
Content Advertising is a good way to maximize your ad's exposure.
In fact, some internet marketers find it so effective that they don't even do "search" Pay-Per-Click.
4)Run Two Advertisements Concurrently.
The real-time nature of Pay-Per-Click allows you to test your marketing by running two ads at the same time.
Once both ads get about 40 clicks, eliminate the one with the lowest click through rate (CTR) and write another ad to test against the stronger ad.
Repeat this process of elimination until you get an ad with a respectable CTR, which in internet marketing is in the 1% - 2% range.
5)Peel and Stick Your Best Keywords.
In his book, "Ultimate Guide to Google AdWords," Perry Marshall, the proclaimed king of Google AdWords, talks at length about the peel and stick strategy.
If some of your keywords get unusually high CTRs, delete these keywords from their existing ad groups and put them in their own ad groups - complete with new ads.
This strategy ALWAYS works.
6) Have A Coherent Landing Page.
If your Pay-Per-Click ad says visitors will get a free report when they click, then clearly display the free report - or how to get it - on your landing page.
Experts say a web "surfer" spends an average of 7 seconds on a site before moving on, so don't make visitors "find" your offer when they get to your website.
Pay-Per-Click advertising is like an overhead in a business.
It can quickly get out of control if you don't monitor it closely.
Therefore, it's very important to set a daily budget for your campaign, so your ads stop running once you reach your budget for the day.
Pay-Per-Click advertising is still going strong despite the rise of other website traffic techniques.
It's hard to find another technique that brings you thousands of visitors already looking for your product and at the same time gives you real-time feedback on your marketing.