The internet has transformed the business world, and it seems the world has come to expect any business, regardless of offline variety, to have an online presence in the form of a website. Customers searching online are always looking out to find a business that can solve their problem. Having a terrific site is great, but sometimes that's not even enough. You need to get it exposed to your potential clients so that they are able to find it when searching. If you want the very best kind of traffic, then you're looking at search engine traffic and search engine optimization. It is possible for you to be ranked high within the search engines, and when you start learning and using SEO then you'll be setting the stage for that. If you succeed with SEO, and get your high rankings, then you'll be flooded with the kind of leads, traffic, and sales you've been dreaming about. If you're going to do it, go for the top position because there's a big difference in the traffic you get even on the first page.

When you do SEO, your keyword research will have far-reaching effects on your success. Not all keywords are created equal, some are more profitable than others - so you'll need to be wise when you decide what to rank for in the engines. High search volume plus low competition is the most common suggestion made in this area. The theory sounds pretty straightforward, and it's really not hard, but there are so many people who fail on this part. Using a quality research tool for finding your keywords will really help you a lot. One such popular, and useful, tool is the Google Keyword application. The best thing to do is just use it, it's quite intuitive and there are instructions, so don't be afraid to try it. Google's tool is free, but a paid application is Word Tracker and many marketers like using it. So of course it all depends on you, your budget, and what you are comfortable with.

High quality content is something that will set you apart from all the rest, and the search engines will like it, as well. Your content needs to be unique, ideally, and it also needs to be helpful and solves a problem or informs.

If you have a lot of great content, then you'll be in an even better position. And always avoid copying other people's content because you'll get slapped with a DMCA as well as problems with possible duplicate content caching.

Finally, in order to rank you'll need to have good backlinks to your websites. Backlinks represent social approval, or votes, in favor of your site, and that is extremely important to the search engines. Avoid using services that give you thousands of backlinks overnight, it seems, because that may draw a human review of your site - and that is rarely a good thing to have happen.

The most powerful and strongest backlinks come from sites that are similar to yours regarding theme, or topic, etc. The more relevant backlinks you have, the higher you'll be able to rank. There are so many advantages to organic search traffic, and it's really worth your time to seriously consider this approach.