You'll hear most people say that copywriting is hard, but that's really not quite true. You just need to be aware of a few simple mistakes that can affect your overall efforts. Given below are 3 such mistakes that you should avoid at all costs.

All sales copy exists to produce sales, and another important function is to inspire trust in you and your business.

One clever yet important trick you need to know about, and learn how to do, is to express anything negative in terms that are positive or neutral words. The reason for this is that you do not want to create any negative feelings in your readers for any reason whatsoever. When you're crafting out a sales copy, the main thing that you need to keep in mind is that you're supposed to invoke positive emotions in the prospect and make them feel relieved. As a copywriter, you'll always want to create the most receptive mindset, and any use of highly charged or negative words may work against you. Avoid using words such as 'disastrous' or 'painful', instead go for positive words such as 'amazing' or 'peaceful', etc. You can use negative concepts and words in your headlines, but avoid being too heavy with it and be specific about the reason for using it. So just remember that negativity can be used but only in certain places, and always have a clear purpose for doing it.

If you don't have any testimonials, then you just don't; but if you do, then don't make the mistake of overlooking their importance to your conversions. Keep in mind that people don't buy for logical reasons, all purchases are made for emotional reasons and then justified, afterwards. Since we all buy from strangers online, there are concerns about whether or not your business can be trusted with their money, and of course they want to know if other people have been satisfied with your product or service. If you don't have testimonials, you really need to get some because they'll help you to create almost instant trust and some rapport with your site or blog visitors. Of course it goes without saying that this level of trust will be reflected in your conversions. Besides that, you can also take down testimonials from other experts in the niche you're promoting, which will again make your product look more credible and worth buying.

Don't make a mistake and decide that including a P.S. in your sales letter is not important. The fact that it has an impact on the rate of your sales conversions makes it just as important as your headline. The P.S. (or "post script") is how you remind your customer one last time about the benefits of your product. It's a last minute call towards getting the prospect to take action. There are going to be times when your buyer doesn't really know if he should actually hit "purchase". In those moments the P.S. is essential for getting the job done. Besides that, it also allows you to give away time sensitive information that makes the prospect act fast. Helping your prospect decide to jump at your offer and feel like your product is worth their money is important if you really want to make money. Those are the moments when a P.S. is essential to making the sale. All in all, the only way you can get the most out of your copywriting efforts is to stay away from the mistakes that we discussed above.