1.
First, do a keyword research.
This is the most cost-effective and fastest way to determine the most popular or the most sought-after terms in the online arena that you can easily convert to product ideas.
For example, the term "how to make money online" will tell you that your prospective buyers might be looking for infoproducts that can help them learn the ropes of making money over the internet.
2.
Stick with digital or downloadable products.
As you are targeting online users, it will work to your advantage if you offer infoproducts that are easy to download.
By going this route, you will not need to think about shipping your items and you will not need a production house to create them.
Just choose your medium and share your knowledge.
You can create ebooks, MP3 and CD series, or offer phone/email coaching programs.
3.
Deliver fresh, solid, and unique information.
Keep in mind that your clients will spend their precious dimes to get informed.
Do not disappoint them by offering them with solid, in-depth, and complete information about the topics that they want to learn about.
Ensure that you'll leave these people well-informed or better yet, empowered to do things on their own.
4.
Offer customer support.
This is particularly helpful if you are selling audio products and email coaching services.
You need to give your clients an easy way to contact you should they need to clarify something or should they are having a hard time keeping up with the pace.
Give them your business email address or a phone number.