With indoor digital signage moving so fast, we have seen the humble digital photo frame turn in to large LCD displays up to 80" showing video and audio presentations, now these are going interactive.
Companies no matter how big or small are benefiting from this type of marketing, one hair salon has deployed five 22 inch interactive digital posters, these operate in two ways, firstly the customers can choose which hair styles they want and even use the inbuilt webcam to take an image of themselves and try the different hairstyles to make sure they like the look.
Secondly, this is an excellent way for the salon to get additional business whilst charging a premium for the styling as well as uplifts in sales for the beauty products.
These are also being installed in car dealerships freeing up the salesman's time, customers can view the range of trucks the dealer has to offer, including the inside, exterior colours and extras, until the customer has a complete shopping list and then through the LCD advertising poster gets a completed price, he can then call a salesman over to place his order.
The content is the same as a none touchscreen digital poster, however the screen is split into individual sections, each section is touch sensitive and all you do, just like a website is create folders and put the relevant material in the correct folder, for example in the car dealership you would put all the inside images into the interior folder, same with the exterior product information, this basic arrangement will result in a very successful project.
It is a known fact that when you as a company owner engage a customer they spend more in your store, this interactive engage is ideal for this environment, because as we all know the last thing a customer wants is an enthusiastic salesman asking if they can help.