A well-written sales letter is the most vital piece of any direct response marketing campaign. Write a good one and you can literally make a fortune. Write them regularly and you can make excellent money helping others to make fortunes.

- Good writing skills - Since you will be writing your own sales copy, you will need to have good writing skills and a good command of English, at least.

- Personality - You need personality. You will be writing somewhat a personal letter from you to your prospects so be friendly and open-minded in your letter. Dont write a rigid letter, because not only it is boring to read, but also it turns people away from your web page as fast as you get them!

Inject your personality as much as possible into your copywriting sales letter. Be creative, be yourself, and feel free to inject humor, and try to have fun as you write your sales letter. Youll be amazed by the response.

- To take action! There is wealth of information on copywriting sales letter at your fingertips. For more detail go to: www.sales-letters-secret.com.Use them to learn, model them as the PRO do, but dont waste them by not doing anything with the information!

If you've never written one of these letters, we'd like you to try an exercise. Write a sales letter and keep it to one or two pages. Tell your potential customers everything s/he ever wanted to know about your product in your sales letter. Focus on you products benefits. Write how your product can benefit them, how it can make their life better, why it is useful and which problems it helps to solve.

It doesn't stop there! You've got to tell the client about the benefit in an interesting, let's say, compelling way.

Make sure you create curiosity so the reader has to read on to know. The longer you can keep the reader hanging, the more likely they'll read to the end and take action.

Create an eye-catching headline that grab the readers attention and pulls them to read more. Use power words like, new, revolutionary, discovery, etc, to arouse curiosity and entice the prospect to read further.

Select a sales letter that you think is pretty good (you can do a search on Google for a good sales letter). Paste the business letters into a separate word document and save it into a new folder on your hard drive for easy retrieve.

Analyze your selected sales letters. How has the writer attracted your attention? What about the copy keeps you interest? Are you stimulated to want to know more about the product being advertised? What action must you take? Are all of these points covered in the sales letter? How strongly are you "turned on" by the sales letter?

-Read your sales letter over a couple of times, and write a short comment: Does your business letter have the same impact and tone? Is it bad, so-so, or good? If its bad, why? Is it lost in the crowd, doesn't attract attention, doesn't hold the readers interest, nothing special to make the reader want to own the product, no demand for action, etc