Online publication is slowly overtaking the traditional types of publication.
Many professionals are quick in adopting this new method to market and convey their message to the readers.
It being lesser expensive, it still demands good writing skills in order for it to appeal to the needs of changing audience preferences.
The common main areas on the web are websites and blogs, Emails and lastly the Mailing lists & special-interest groups.
We are going to look in detail on each and determine how to effectively use the.
1.
    Websites, web pages, blogs & on-line forums Most of these have their content available to the public with access to internet.
Websites may appear as walls which only present what the author wanted without encouraging participation from readers.
This has been overcome by development of blogs which gives an opportunity for interaction between author and readers or between readers as well.
This helps create a community sharing same interests.
Blogs & on-line forums are also good in archiving information for easy retrieval.
2.
    Emails: This is a relatively informal form of communications between friends and professional colleagues.
It has however grown to be a great tool due to its viral nature.
You can write whatever you want in personal emails but when it becomes official, all rules formal communication apply.
Most of us may forget and engage in the usual chatty emails which are unprofessional and may lead to loss of golden opportunities when being used for business correspondents.
3.
    Mailing lists & special-interest groups Unless copied and redistributed, this allows control and management of information to the intended readers only.
The articles published are on limited-circulation making it therefore appropriate to reach other like minded subscribers.
The information provided is mostly informative or entertaining and exclusive to members only.
The web being open to many who may not share your viewpoint means there are as much enemies as there are friends.
Always try never to be malicious, untrue or inaccurate.
Any publication on the web will still unintentionally offend some who will in return reciprocate to haunt or destroy you latter.