If you are an Internet marketer, imagine a system that will enable you to conduct your business and literally pay for your marketing as you go. The process becomes self-sustaining by generating the cash necessary to fund all of your marketing efforts without having to dip into your bank account every time you launch a new campaign. A self-sustaining marketing operation is the Holy Grail of professional marketers everywhere.

Savvy Internet marketers today are using the concept of a funded proposal to achieve this. A funded proposal is the principal of offering prospects an offer -- often called a front end sale -- that is priced well below the basic products and services offered on the site. Because of the low price point, customers are more likely to purchase the offer, and to begin doing business with the operation.

The values of this approach are many. First of all, it is always easier to sell subsequent products to a customer than it is to sell them the first time. These subsequent products, called back-end sales, occur after a relationship has been established between the business and its customers. Because the customer has already started spending money with the online marketing enterprise, they are more confident of the value and service that they will receive as a relationship expands.

The object of the funded disposal is not so much to make money as it is to build the customer relationship. The true profitability from that relationship will occur as back-end sales occur. The funded proposal is merely a way of "getting to know someone." With that said however the funded proposal is the first step in the customer experiencing your particular brand. For this reason, it is essential to under promise and over deliver on your funded proposal.

The funded proposal is an integral and important component of contemporary Internet marketing tactics. Use of the funded proposal is highly recommended because it not only creates a steady stream of earnings which can be used to fund additional marketing, but more importantly, it begins the process of building the customer relationship. As your list of satisfied customers grows, the growth and expansion of your business will happen as well.