With the huge growth of budget airlines, there has never been a better time to book flights to Tenerife.
The largest of the Canary Islands is itself working hard to maximise its income from tourism in the face of the global economic downturn and the Spanish government has also been doing its best to help with this, encouraging tourism across all of its territories with a 100 per cent discount on airport charges and the scrapping of all tourist taxes.
As a result, low-cost giants such as Ryanair and easyJet have greatly increased the number of flights to Tenerife that they operate, and were aggressively promoting the fact months before the winter season even began.
Ryanair began its extra flights in November 2009 but announced the expansion to the world at the end of July.
The expansion in flights to Tenerife has been all the more remarkable when one considers that passenger numbers at the Canary Islands' airports have only increased slowly in the past decade.
Their distance from the Continental European travel market meant budget airlines were wary of taking the risk and providing services at first, which of course left the islands to the established charter airlines, who had larger capacity aircraft - but whose flights to Tenerife and the like cost significantly more.
It has been a completely different story over the last three years.
Nowadays, Tenerife's major airport, Tenerife Sur, is the second busiest of all the Canary Islands, with up to nine million passengers using the hub every year.
Of the visitors to Tenerife Sur, British tourists are the largest single group on the island, outnumbering Germans - who are the second largest group - by nearly two to one.
The island's other airport, Tenerife Norte, functions more as a travel point between the islands.
At this hub Spanish carriers have most of the take-off slots and domestic routes are paramount.
People seeking flights to Tenerife this winter will have 62 new routes to choose from, thanks to the huge boost in interest from the budget carriers, who have balanced their decision to cut capacity on many of their destinations during off-peak periods by starting up winter routes to longer-haul destination over the winter months.
Ryanair has launched a total of 43 new routes to the Canaries, followed by Monarch Airlines with seven, Norwegian with four and easyJet and Germanwings bring up the rear with three each.