Holidays in London are normally restricted to a few days here and there over the years. Unfortunately having a full "holiday" in London is an unobtainable thing, unless you happen to live and work in the capital and book some time off work. For everyone else, London is very expensive and so even thinking about booking a holiday in the capital of the Great British Isles is a head-ache of an idea. For most people, booking a night's stay in London runs to average of over £130 per night.

Seasonal fluctuations mean that at peak times this can soar, leaving people with no option but to either fork out the money or to cancel their planned vacation. When combined with the sheer volume of people around the world who long to visit London, hotels can easily be fully booked at popular times of the year, meaning that not only is booking accommodation in London expensive but also very difficult to get right – especially if there are a number of different rooms required for your booking.

So, is there a better way to plan a visit to London that won't break the bank or jeopardise your sanity? Well, yes, there may well be! Holiday flats in central London are a new and long overdue concept that is just starting to take root in the nation's sprawling capital. Booking accommodation outside of central London can be cheaper but with all the inconvenience that having to travel further imposes, being nearer to the action is a better way to maximise your stay when you choose to holiday in London.

After all, who wants to wake up at 5am during a holiday to catch the tube into central London for 7am, when you could wake up in one of the comfortable holiday flats in central London, well ahead of schedule, leaving you enough time to leisurely wake up, drink some coffee and think about leaving your home away from home for the day. The contrast between these two options can quite literally make all the difference to your holiday.

You can either have a stressful time travelling congested distances from one attraction to the other, cutting into valuable time each day. Or you can wake up in the middle of it all and decide on the spur of the moment which place that you want to visit – maybe the London Eye, maybe the Victoria and Albert Museum, maybe a play or an opera – the options are endless – but only if you are within a few minutes distance from each attraction. There is no fun in travelling around London all day long, every day to try and enjoy yourself, so it should be a no-brainer type option to want to stay in holiday flats in central London rather than battle the traffic and all the people standing between you and your day out.

So, the next time you search online for short term lettings in London, why not try searching for holiday flats in central London instead?