- 1). Compare local deals using the Toyota website. Toyota features monthly discounts for its complete line of cars, trucks, hybrids and SUVs. Search by city and state and compare across dealers in your city.
- 2). Request a quote online. As of 2009, the Third Generation Toyota Prius Hybrid offers four models. Choose from the Prius II, Prius III, Prius IV and Prius V. Each model varies in price, but gets the same number of miles per gallon. Standard, optional and package features, specs, options and accessories are available. The Prius III is equipped with a solar roof, voice activated navigation and satellite radio.
- 3). Build your Toyota Prius online. Select the color, grade (II, III, IV or V) and engine (1.8 liter 4-cylinder) for the model you want. The sticker price will change as standard features, specs, options and accessories are upgraded or changed, so complete the configuration to receive a final quote. Not all Toyota dealers offer the same sticker price, so print the quote provided and take it to a Toyota dealer in your city. Toyota also features an online purchase tool that allows you to buy your Prius online.
- 4). Contact a local Toyota dealer. Visit the Toyota website to find a Toyota dealer in your city. Enter you five-digit ZIP code and choose the Toyota dealer closest to you. Check the dealer website and find out if any promotions are available. Look for any discounts that will drive down the selling price.
- 5). Request the sticker price listed online or the one quoted by a competitor Toyota dealer in your city. Verify that all trims, features and accessories match what you built online or by your research. If the sticker price is higher at the dealer you visit, provide the online quote. Explain that you will visit a competitor Toyota dealership or buy the vehicle online if the sticker price is not honored.
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