Designing and printing vinyl banners for both indoor and outdoor display for your business, whether it's for your next trade show or Grand "Re-Opening," can be a great way to communicate a clear and resilient message to a large number of potential customers very quickly. Remember, though, that first impressions can last a lifetime - and it's quite possible that this display of your business and the message it carries might be the first that many of these potential customers might see. Here are some tips to keep in mind to make sure it's not their last:

Visibility

Make sure that when designing your banner, you keep in mind where it is to be placed upon completion. Be sure to choose a size that complements the selected placement as well as the view. Also be sure to consider a peripheral scan of what obstacles might be blocking the view of the banner from certain perspectives.

Timing is Everything

Are you creating a banner that is intended for repeated use for several events, or are you creating a banner to impact a specific event? Answering this question can help narrow down choices when making decisions for background, font, etc. In any case, remember to stay consistent with the current branding your company employs.

Less Is More

When designing your banners, remember you that you don't have to use every inch of space on your canvas. In fact, sometimes using the negative space around your banner's focus can bring more attention to your intended message during the short time you have your prospective customer's attention. Using this technique in combination with good placement can be very effective.

Type & Fonts

Only choose one or two fonts to use for your entire custom banner. If you choose more than one font, make sure that the two fonts compliment each other rather than cause distraction. Your banner should be legible - with the impact of your message being the purpose, not your artistic ability.

If you want to kick-start the growth of your business, then Excell Print & Promotions can help. With some of the best prices in the industry and over 300,000 promotional products, Excell Print & Promotions is NYC's one-stop printing services shop. Unlike many other printing services here in NYC, we utilize state-of-the-art technology to provide our customers unmatched quality. For more information about Excell Print & Promotions and our products, visit our website or give us a call at 914-437-8668.

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