What can I do to promote my business on Facebook? There are five primary tools for business on Facebook.
In decreasing order of importance they are - Pages, Events, Ads, Search and Groups.
All of these tools except Facebook Ads are free marketing for your business.
If I am using Facebook for business, how do I keep my personal life private? This is a two step process.
You need to have your friends on your personal profile divided into lists depending on how you are connected to them.
List categories might include family, friends, professional contacts, etc.
Step two is to get very familiar with the Facebook privacy settings and use the custom settings option.
That way you can have different lists of your friends able to view only parts of your FB activity.
How do I get to my own fan page? You should find an icon in the bottom left corner of your page that says Ads and Pages.
Click that then go to Pages and Create a Page.
You can also click on applications in the same spot and open the advertising section.
Or you simply go to Settings then Help then Facebook Pages.
You'll find Administration of Pages to include creating a page.
Once you have created your page, you'll have the ads and pages icon in the bottom left and your page will be listed there under Recent Page Activity.
How do I get a specific web address for my fan page? Once you reach a 100 fans on your page you can get a custom URL such as facebook.
com/yourbusinessname.
Once you have enough fans, just go to the Facebook username center at http://facebook.
com/username/.
Once there you will click the link for Set My Page Name.
It will walk you through the very simple process..
I have a page but I have no idea what to do with it.
Now what? Start with a great bio box with key words then begin making posts to your page at least daily.
You will want to post tips, ideas, questions to your readers and links to resources.
Interact with others who post and try to develop a sense of community.
How do I get fans? First, invite the people you are already connected to on Facebook - your friends.
On your fan page is the link to Suggest to Friends that allows you to send invitations to potential fans.
Make sure to announce your FB page in other places such as your blog, email signature and on Twitter.
The more you and others post to the page, the more people will see it and become fans.
How will events help my business if I am not hosting a conference or something? There are many things that can be events for your business.
You can have a teleseminar, a live event, a sale, a class you are teaching or even a new product launch.
Creating an event page on Facebook allows you to get visibility and create interest for whatever you are promoting in your business.