For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or under spending on their web sites, and many have no idea what they're doing or why. So today I'm going to talk about why a good, solid web site really matters to your business, and in the next two weeks, I'll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.
Your web site reflects you as a business owner and professional.
If your web site looks professional, your potential clients will think you're a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that's how they'll perceive you.
If you're a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize the traffic you'll get.
Your web site can mean extra local business.
Even if you're primarily brick and mortar, having a solid web site can mean extra business. Local clientele often perform searches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don't), you'll lose business, just because of your web site. And, when you're mentioned in the media or on review sites like Angie's List, you'll need a web site to help people find you.
Your web site can mean global business.
Did you ever think about getting orders from Australia or Malaysia? Launching a fantastic web site means you'll instantly become a global business, allowing you to expand your clientele to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You'll still want to keep your target market in mind, but an international audience may still find you appealing.
Your web site can generate media interest.
If a journalist is looking for an expert in your field to quote for an article, s/he is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they don't really know what they're doing. And as most of you know, a mention in the media can be powerful for your business!

Advantages of a Business Website
The first and perhaps most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you!
Building a website for your business will mean you could potentially reach these otherwise unreachable customers. Your business might be local, but you might have the potential to sell your products or services to a wider market, whether it is people in the next town, the nation as a whole or even the international market. Data shows that internet shopping is still on the rise, so taking your business online will potentially allow you to take advantage of the growth and expand your business. Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well-designed website will help encourage them.
An advantage of having a website is your business information and details about your products and services can be accessed by anyone, no matter where they are on the planet or what time of day it is. The internet is online 24 hours a day, 7 days a week. So even if your business isn't open your website will be!
If you have a contact form or another way for people to be able to contact you - even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you're in front of a computer or not.
In the modern age, people are using their mobile phones more and more to browse the internet, find out about businesses and even buy products and services. So even if your website is just a short description of your business it might help customers find your location while they are on the move. This is especially important for restaurants, pubs and other eateries, but is also a relevant consideration for most other businesses.

Easy Access to Business Information
With a website, customers can easily access information about your business. They can see what products or services you sell, your prices, your location and much more. Whatever you decide to tell them, they can find it with a few clicks of a mouse.
Keeping It Fresh
Once a website is designed, you can keep it up-to-date to be relevant to your business and encourage more visitors (and potential sales). More and more people are using a blog to promote their business. In fact, research shows that Businesses That Blog Get More Traffic. So using a blog to keep content fresh and attract attention could mean a big difference to your business.
Publicity & Advertising
You may think of the advantages of a website in terms of advertising and publicity for your business. The costs of having a business website are actually quite low. An affordable website design may cost you around 99, then you need a suitable domain name and good quality webhosting and you're ready to go. The ongoing costs are minimal, but the potential return on investment could be quite significant. Think of your business website in terms of advertising for your business and you'll be more likely to see the value.
For more detail:-
Anand Info Media Solutions Pvt. Ltd.
Main Off.: L15/3, DLF Phase 2, Gurgaon
Phone:+91-9024308624,+91-8930090029
Mr. Jyotish Khanna(Managing Director)
Mob: +91-8607656555
Visit at:- http://aimsportal.com/