Blogging has taken the internet by storm, and it is no real surprise.
People love to write about themselves, and about the things which are important to them.
It is easy to find a blog on a subject you care about, and get involved by leaving comments.
It is even easy to start your own blog.
Even some of the biggest names on the internet are offering free blogging platforms.
It is this ability to comment on blogs which makes them so attractive as an interactive forum.
No longer is it just one person writing content and putting it on a website.
A blog with a decent following will be active with participants making their own contributions, and improving the quality of the information available to the reader.
The benefits of running your own blog in a market you are targeting can be dramatic, and can come from different sources.
If your blog has a high readership, you can make money simply by selling advertising space on the blog.
This can be no more complicated that just displaying contextual advertising, or you can have people pay you directly for advertising space, much as a printed publication does.
You can position yourself as an authority in your niche perfectly through a blog.
A blog has regularly updated content, some it user generated, which is ideal for bringing repeat visitors back to the blog.
This makes it an ideal vehicle for trying to build a list of interested prospects.
You can promote your blog organically by creating pages which will rank for certain keywords, and of course you can promote it in the same you would any other website.
Uniquely, you can submit a blog to networks, where it will pick up traffic from people viewing other related blogs.
Blogging is a great way to get the word out and build up a following for your business.