1.
Make your posts easy to understand.
I am sure you don't want to drive your readers away.
So, ensure that you share your in-depth knowledge in a very easy to understand manner.
There is no need to use big, fancy words.
Just write simply -- as if you're talking to a 10th grader.
Your readers will appreciate it if they don't have to check their dictionaries just to understand what you're trying to tell them.
2.
Review and edit your posts.
Check what you've written before you use it on your blog.
Remember, your posts will represent you in the online arena.
These will be used by your target market to gauge your integrity, expertise, and your professionalism.
So, make sure that your articles will help you project the kind of image that you would like to project.
Ensure that they're flawless and that they will represent you as someone who is trustworthy and the best in your chosen niche.
3.
Stick with facts.
As you can affect public opinion, make sure that you do not resort to blatant lies just to get your target audience to pay attention.
Remember, having a great reputation is very important to succeed in the online arena.
So, stick with the truth all the time.
4.
Talk to your audience.
Write the same way when you're talking to those people who are eager to know what you know.
Explain using common terms.
Give out examples and relevant stories that can help in promoting better understanding.
Address your audience using "you" and "your" all the time.
Inject humor, ask question, and be spontaneous so you can engage your readers.