While everyone who is serious about marketing on the internet has heard about all the great benefits one can derive from a blog few have actually experienced what a well conceived blog can actually do.
Blogging is an essential part of any comprehensive marketing strategy.
Most people feel it's necessary but few understand the true power behind a blog with multi-functionality characteristics.
Blogs of this nature are information powerhouses and can and do perform the work of many websites or smaller blogs all in one.
In fact this latest trend is being employed by some major government and business organizations who are fed up with the high cost of website development and the continuing cost of maintaining expensive websites.
Enter the opportunity for highly targeted niche blogs that are true multi-taskers.
Blogs that can provide current content on auto-pilot, blogs that can capture visitor data, blogs that can capture more sticky users, blogs that work on auto pilot to stay in touch with customers, blogs that generate advertising revenue, blogs that can administer contests, blogs that have photo albums, blogs that send out e-postcards, blogs that allow for reader feedback, blogs that provide for social networking opportunities, blogsthat provide downloadable PDF files, blogs with relevant content, blogs that aren't static and blog's that really do all of the above are all the rage.
In fact this type of blog is so comprehensive that it can actually replace a human employee.
While that may not be good news for you or me it is certainly something that any employer will want to know more about.
As technology changes with warp speed so do the opportunities for forward thinking entrepreneurs to capitalize on innovative ideas that streamline business and can provide for a seamless business transition.
Most business owners are always looking for ways to increase productivity while lowering expenses.
That is exactly what the Superblog is doing.
It takes the work out of the workplace and allows for an automated system to run the operation and then regularly communicate with potential customers, new customers and old customers.
One of the best parts of the whole thing is that it never takes a day off; it works even when the business owner isn't working.
It doesn't matter if its 3:00 am in the morning it's still there working to make business customers happy.
When customers trust you and they are happy sales will increase.
So the next time you are thinking about adding another costly person to the staff maybe you should think about adding a Superblog.