The large companies strategies to promote their brand definitely influence our liking patterns in so delicate way that we never know about it. We see latest must have mobile phones on billboards while driving to and from offices. The Drink mat over lunch shows sparkling drinks to buy, is too a form of brand promotion. And our subconscious is delivered messages to adopt new inductions without our knowledge.

Golden Arches or the White Tick are very common to most of the people around the globe and people know which the company behind them is. We only have to see their logo to know which company is producing it, similar happens with the top brands of the world. Strong sense of familiarity is the result of the power of strong brand awareness. And this familiarity results in confidence and trust; after all, it must be good reason behind the popularity of a brand.

Youll be amazed to know that when a blind folded taste test was taken 4/5 couldnt tell any difference between the tins of beans of different brands available in standards supermarkets economy baked beans tin. You can find a vast variety of tin beans in the market bit theres a huge difference is in price, a Hienz can is three times costly than the prices of economy alternatives. I leave you to guess that is the answer behind, why are the small green cans still flying off the shelves bringing 500 Million Dollars a year?

Most of the time we see, when we buy a brand we are not only buying a product but we are presented a lifestyle. People get familiarize with the products and establish a sense of attachment with it and when it becomes intense it is called brand loyalty. It can trigger peoples emotions with philosophies and lifestyles hence developing an emotional and psychological attachment to the product.

Brand awareness is another important factor in buying decision yet strong enough to neglect the price differences. We often happily pay way more than the same products available in the market just because it holds a familiar logo in the side. The simple technique to promote is simple, Exposure, as much as you can, to develop an urge that the customer say by himself that I like this, I trust it and would love to buy this brand. To maximize the exposure companies get their logo printed on the objects under common usage in home or office know as promotional merchandise. Every time we see a logo, it casts in our mind even stronger image.