Traditional marketing may not be producing the best results possible for your business as the world progresses more and more to online resources.
This might be something you would want to consider for your brand in the form of Facebook Marketing.
Many companies that have chosen this route are seeing results and quite simply if your company is not using Facebook Marketing, then you are being left behind.
Facebook is a social networking site with over 500 million active users worldwide.
This brings incredible benefits to businesses that use this.
The exposure Facebook brings is massive.
High proportions of social networking users have jobs and have money to spend.
Each user has friends and contacts linked to them this can be at least 75-100 contacts per person.
When you think about how this exposure could impact positively on your brand it makes sense to find out more.
It can appear intimidating to companies new to social network marketing, after all it is relatively new.
People can however learn from the first companies and individuals who are successfully using this method.
If you happen to be one of the people who haven't yet tried Facebook and wouldn't know where to begin, you are not on your own.
Check out what other companies and individuals do on Facebook.
This is a great way to familiarise with the concept.
You will notice some simply put up a fan page related to the brand to build and grow interest.
The fan page is where things like status updates and picture posting begin engaging interested.
Through these techniques, many marketers get to know what goes on in their customers' minds.
Don't fall into the trap of bombarding fans with sales jargon and special offers.
Remember Facebook is a social network and you are beginning and maintaining a relationship with your fans.
The social networking side of Facebook sets it apart from traditional advertising, as it is very interactive and multifaceted.
The ways for growing your brand are endless.
Another positive thing to note is that putting up a page on Facebook is free.
This is great if you are beginning in business or have a small budget.
Placing an ad on Facebook can cost as little as £20 and this can increase custom no end.
Facebook marketing is about being creative, as is traditional advertising and marketing, however, bear in mind that not everything that works in a newspaper or on television will work on Facebook.
You are moving into the online, social networking world, which requires a new set of skills.