Here's the question, is it feasible to market multiple MLMs or just wishful thinking? The attraction to marketing multiple MLMs is obvious in that it has the potential to be extremely profitable if carried out successfully. But like many financial pursuits you have to wonder if it's part of the proverbial dangling carrot syndrome. Let's take a quick look at the matter and see what we can discover.
One of the first objections made by those who oppose the attempt to operate multiple MLM opportunities has to do with insufficient time. They argue that there are simply not enough hours in the day to effectively market multiple opportunities. This is a valid argument. Effectively promoting one MLM can be very time consuming and taxing on an individual and family. With this reality in mind, the prospect of promoting two or more may seem not only impossible but down right foolish.
A second objection has to do with effectiveness or rather the lack thereof. This critique is closely related to the time issue. Critics will argue that due to limited time in a given day it is impossible to effectively promote and manage multiple opportunities. Rather than being proficient in one you can quickly become incompetent in all. This also is a valid argument in favor of those who oppose trying to market multiple MLMs.
Last, let's address the idea of branding. Critics would argue that individuals trying to promote multiple products or opportunities will add confusion to a customer or prospect's perception of their business. For example, would it be confusing as to how people perceive you and your business if you tried to sell both cosmetics through Avon and nutritional shakes through Shaklee simultaneously? Admittedly the answer would be yes.
In practical terms, branding is not necessarily getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one who can provide a solution to their problem. If they have a cosmetic need they may think of you as the nutritional shake person and bypass you for someone else that they believe can fulfill their cosmetic needs. So once again, it appears we are confronted with a major road block to marketing multiple MLMs.
It appears that the argument against operating multiple MLM opportunities is insurmountable. But wait a minute! If the case against operating multiple business opportunities is so substantial, why is Donald Trump so successful at it? The reason is that he has created an effective system by which he can effectively market and manage his multiple businesses. Another nuance of Trump is that he has successfully branded himself as opposed to his products. Herein lies the key to successfully operating multiple MLMs.
You gather multiple MLMs in one marketing system and brand the system, not the individual companies or products. This does not mean you totally ignore the opportunities in which you are participating, but you simply market the package and the advantages it brings.
Let's return to Trump for a moment. When you think of Donald Trump what comes to mind? Probably that he is rich and knows how to make money. He owns hotels and real estate; he had a television show and currently owns a MLM company. Though you may know of his many ventures, he brands himself not according to his products and services but as someone who knows how to make money regardless of what he is promoting. His businesses are not the brand, he is.
When Trump participates in something or puts his name on a product or service, his brand brings certain advantages. It brings credibility, a feeling of success, notoriety and the probability that the marketing will be successful.
Let's apply the lesson we just learned. If you're interested in creating multiple income streams from multiple opportunities it is not only possible but highly profitable. The key for you is to find the right online system through which you can effectively market multiple opportunities. Next you need to market the system, not the products as they will take care of themselves. Successfully branding the system leaves you free to include more business opportunities in the future further expanding your income without having to shift direction in your marketing.
Network marketing is simply the best way to earn a residual income for the average person. Participating in the right marketing system allowing you to participate in multiple network marketing companies maximizes that income.
To Your Success,
Michael Soud
IncomePowerBuilders.com
866-223-8148