If you are a marketer you may want to consider the differences between online vs offline advertising.
The main reason for this is that we are so conditioned by offline advertising for example television, radio, newspapers, magazines and flyers.
Also with big companies launching their internet businesses they usually use offline media on a very big scale.
So it is hard to believe one can run a successful internet business using only online advertising.
Well this is exactly what I do.
I have been running my internet business using only free methods of online advertising and earning a full time income for many years.
Let me go through the differences between online and offline advertising.
There are many different methods of online advertising to produce good quality leads.
However, I have found that since there is nothing physical associated with your advert people are a lot more likely to forget about it soon after.
I have found the three methods of online advertising that produces the highest quality lead to be the following.
Ezine advertising in targeted ezines related to your product or service.
Search engine traffic related to keywords which represent your product or service.
The last of these methods is article marketing where you write articles related to your niche and create the credibility of an expert.
Offline advertising works very well because there is something physical attached to your advert.
People remember it very well and it usually produces a high quality lead.
I have found the following offline advertising methods to work very well.
You can advertise in a large amount of newspapers at the same time.
Usually you receive a significant discount.
If you look around on the internet you will find a lot of these deals where you can advertise in 100 newspapers at the same time.
The key being to advertise consistently.
Advertising in a magazine related to your niche also works very well.
You can also use sizzle cards with an enticing marketing message and leave them wherever you go.
Flyers also work well and is very low cost, but the disadvantage is that you need to physically hand them out.
Having a balanced mix of advertising is very good for your business.
If for some reason Google goes through a major algorithm change and you lose a lot of rankings you will still be attracting visitors from your offline methods.
So when deciding between online vs offline advertising it is always good to spread your methods to even out your risk.