Designed to be a social Media site it is very quickly becoming a business networking tool as well as the original intention for social networking.
You can actually connect with thousands of potential customers as well as make new friends with a simple click of your mouse.
There are search capabilities for you to look for specific individuals or you can target specific groups of people if you like.
It is an amazing tool for the internet marketer as well as any type of bricks and mortar business also.
Social Media marketing is huge in the internet world of business because for the most part it is completely free.
Twitter is really just the new kid on the block and it is growing with leaps and bounds just like Facebook did.
There are also many free tools to use with it, along with additional free software to enhance your use of twitter.
I highly recommend that any business look into the use of twitter as a way to connect with potential customers as well as to just get your name out there for the world to see.
You simply develop your twitter page with your personal and business information and then start tweeting.
Tweeting is basically answering the question "what are you doing?" by using only 140 characters.
Your tweet can be about anything that you can dream up.
Then you began by following people that are interesting to you and developing a group of followers.
Very simple but very effective.
Is it user friendly you ask? The answer is a resounding yes! Just about anyone can go on this site and be tweeting in a few short minutes.
You will be amazed at the people you will find there and you literally can be making friends all over the world, learn about new businesses, the weather in another part of the country or anything else that you might can dream up.
Be aware though that people are looking for value from your tweets not just a sales pitch so put on your social butterfly cap and start tweeting away!