In blogging, it is always a good thing to know well your target audience.
As a blogger, you should always write with them in mind.
However, when it comes to your target audience, do you really know who are they? It's important to remember that there is no right or wrong approach towards the audience you choose to write for.
Also a good question to ask yourself before posting on a certain topic is: does your audience know more than you do? In addition, how many visitors will walk away because you are writing content without having any experience or knowledge at all? This is why the best option is to write about things that you know.
Do not try to fool people that you are an expert in something you know nothing about.
Ask yourself questions like is your audience technically literate, or are they open to humor, what length of post is acceptable, or do they make comments? It's good to know if you are a person who makes people laugh without really trying, or you try too hard without any success.
It works quite well when you have funny posts from time to time, but not all the time, unless that is what your blog is all about.
Many readers prefer short blogs, others like long posts, it is down to you to find out which type of reader do your posts mainly attract.
Many blogs receive comments, but usually all the same people are doing them.
However, there is always a chance new reader to find your blog today, so why should not you ask questions anyway? You need to find the balance that works for you as well as for your readers - they should be able to leave a comment if they want to, but not to feel bad if they do not do it.
It is always nice to get new people responding.
What are the ways to connect to your audience? First of all, share your story.
What was the main reason why you started blogging, and what makes you to keep doing it? Tell your audience who you are.
In this, you should go further than just saying, "My name is X and this is my blog".
Provide some details about yourself that are not relevant to the subject of your blog.
In your approach to the audience, try do not to look down on people.
You may be a very well known and a good expert in your field, but avoid to sound condescending.
It is an old truth that nobody likes a teacher who acts as if he/she knows everything, and it does not matter how hard you may try.
Also, try to relax.
If your writing is very rigid and formal, it could make for a difficult read.
So loosen up a bit - you may find that readers prefer it that way.
Ask your readers questions.
The connection with your audience is not only about receiving comments, but also part of it is making your visitors to share their views.
This will go a long way into the process of establishing the connection between you as a writer and your readers, i.
e.
your audience.
Once the connection with your audience is well established you can rest assured that your blog is a successful one, and all of the goals you have planned to achieve at the beginning are within reach.
Whether your target was to sell your product, your services, or just receiving revenue from ads and affiliate programs, at this point you can start picking the fruits of your successful blogging.