• If you want to be in business today, you need a website presence because people begin their research there...
especially for high-ticket items.
• A static website doesn't cut it any more, since Google and other search engines list the websites high on a page with more activity - more back-links, more article additions, more articles distributed via an RSS feed, etc.
and people don't check below the fold.
An ever-changing blog site is preferable.
• Many Internet entrepreneurs are older and are solopreneurs, which means they often are responsible for their own marketing.
Articles' marketing is one of the least expensive methods of filling the gap.
Even if you are not doing it yourself, you still need to know what a good articles' strategy is to outsource the project.
• If you are a good writer, you have to familiarize yourself with Internet format and etiquette, or your copy will not be picked up by other blogs and websites.
No one wants to read advertising pitches here.
• You want to receive a mention or be seen on as many platforms as possible that reach your potential customer.
Blog expert Denise Wakeman counsels, you want people to say of your Internet visibility, "I see you everywhere.
" Why? Credible back-links help move your site higher on the page for your keywords.
The more times you receive mentions, the more likely that people will feel secure buying from you.
Internet gurus become celebrities, get more speaking engagements, make more money and ultimately can help sell almost anything, so there is comfort, and respectability and relevance that we all desire as we get older.
Worst Mistake Possible Whatever you do, don't write ads for copy.
People are reading your articles to find solutions to their own problems.
If you are a marketing expert, share their pain and give them solutions, not pitches.
That goes for press releases too.
To read more about avoiding this major mistake most newbies make when writing copy on the Internet, you can read, "Writing Press Releases that Don't Sound Like Advertisements.
"(Sarah Skerik, Dec.
2011) This feature clearly addresses how to give this form of content marketing "...
a boost..
to ensure that it's contextually relevant to your audience, not the language of your marketing department.
" Or look for some ebooks on keywords like "online marketing," "articles marketing," "content marketing," "articles publicity," or even "blogs" and "back-links.
" When you remember that time is our most precious resource, you can appreciate that spending a few dollars on an eBook that encapsulates good info in an easy to follow format is both a business and lifestyle investment.
Latte or ebook? The answer should be clear.