An ability to envision a dream and to turn it into reality requires a lot of vigor and determination, and not everybody is blessed with such out-of-the-box thinking. Nurturing a dream is less of an endeavor but more of a process; a continuous process which feeds on your determination, will power and intellect. This is the reason why very few visionaries are born. Anyone can weave a dream, but not everyone has the patience to feed it and the ability to resist giving-up, no matter what life throws their way and Mr. Sudhir Choudhrie of the C&C Alpha Group is an icon who fits that frame.

Mr. Sudhir Choudhrie is a pioneering and established entrepreneur. He has not only envisioned but pivoted the creation of the CCAG. Besides spearheading and veering the development of many global companies, he has been instrumental in the success of his family business that stretches across varying fields. He has successfully initiated many global collaborations and joint ventures and with 3 decades of experience, he has gained a thorough insight into the global market. He can deftly analyze changing market trends and can delve into risk evaluation and planning, that perfectly surmises his forte.

Mr. Sudhir Choudhrie's vast contributions to various organizations and joint ventures are herewith discussed chronologically.

Mr. Sudhir Choudhrie has held the position of The Director for Adidas Indie Trading from 1995-2005 which was a Joint Venture with Adidas AG. The venture has managed to weave a grid of over 180 outlets across India. A huge part of the Adidas Apparel Range was envisaged and developed during his tenure, for venturing into the Indian market.

In the year 1995, Mr. Sudhir Choudhrie became the Director of a Joint Venture with The Taj Hotels of Tata Groups. Thus, he has been actively associated with the biggest syndicates of the Indian market. Since then, The Taj Hotel owns and operates 76 Luxury Hotels, 7 Palaces and Serviced apartments in 12 countries across 5 continents.

Mr. Sudhir Choudhrie has also headed Ebookers PLC as its Non-Executive Director since its conception in 1995 up till 2005. He held several positions in the organization which includes Chairman of Remuneration Committee, Member of the Nominating Committee and Member of the Audit Committee. Ebookers witnessed a substantial increase in its turnover over these years, and significant funds were invested for its foray into Europe.

Apart from holding distinguished positions in various organizations, Mr. Choudhrie is also a renowned businessman and a meticulous financial advisor. He counsels on identifying potential opportunities, developing strategies to promote business growth, realizing growth plans and making them feasible, besides handling risk management and capital management portfolios. He is an expert counselor on management expertise and restructuring operations to improve efficiency. Thus, his contribution to the business world is significant and noteworthy.