From it's birth, or so some say, Scandinavian Airlines was born to succeed in a very real sense. Their beginnings were humble, sure, but not as humble as some other airlines over the last several years which is why we can say this. This airline was created by a Swedish investor and a few small local airlines in Scandinavia joining forces to create a powerhouse. The net result from that brought existing assets to the company which meant they had certain advantages. Since existing airlines pooled their assets and resources, along with established airline infrastructure, they were off and running fairly quickly. Their beginning was of course, not a fluke, as we can see by their overall success.rnrnScandinavian Airline Systems, also referred to by their initial SAS, launched halfway through the 1950s. This company was the first airline in the world to make a trans-polar flight.rnrnThis implies that they flew across the North Pole, which is the topmost part of the earth. With the final destination being Los Angeles, California, the bona fide flight was set in motion in Copenhagen, Denmark. Truly, this was a really clever step for SAS to take. The explanation is that they gained a huge amount of prominence as well as business from the movie industry in Hollywood. As a result, the route between Europe and the US west coast became more expedient. Brand awareness and marketing is a large portion of the success of any airline. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. Scandinavian Airlines plotted out a route over the North Pole with a maiden voyage to Los Angeles California on the western coast of the United States. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." Tokyo, Japan; Anchorage Alaska, and Copenhagen are among the destinations available on this route.rnrnThe current state of affairs for Scandinavian Airlines finds them continuing in the tradition of a global air passenger carrier. Internationally, SAS has long-distance routes that cover destinations in North America and Asia. Almost all of the international destinations of SAS begin at their two main hubs in Stockholm and Copenhagen. From the hubs in Copenhagen and Stockholm, the division called SAS International, is responsible for all intercontinental routes as well as all sales units outside of Scandinavia. They currently have more than 900 employees. This International Division operates separately from the Denmark, Sweden, and Norway European traffic divisions. rnrnEach service area represents a different division within Scandinavian Airlines. Ever since the beginning, this airline has been more of an alliance among investors and various airlines. In time, however, the airlines that were part of the alliance, merged with the SAS conglomerate. Today, the company employs close to 16,000 employees who are spread out in the three partner countries of Denmark, Sweden and Norway.

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