Lots of websites have lost their ranking in search engines in the past twenty four months due to the most recent Google changes engage in search engine spam and automated link building. Approximately all the websites were re-evaluated after the algorithm changes, and numerous pages have still not improved. Following the quite a lot of changes in search engine ranking algorithms, a few sites are still rank strong, as they understand there was necessitate for change in SEO plan.
Google Panda Launch
Google Panda was developed to sort out low-quality content from receiving high ranking in search engines. This includes spinning and rewriting articles, PDF files and further publications. The Google Panda Launch was in 2011, and few updates were issued later on in the year. The major losers of Google Panda were article directories not meet on quality checks and posting content in the exact category. As a lot of directories were tagged by the search engine giant as content rich, only the finest survived.
Google Penguin Launch
Google Penguin was introduced in April 2012, paying attention on search engine spam. Targeting websites that are trying to gain high ranking using automated software, submission and buying link exchange are suffered lot. Those with a manual, significant and clear search engine optimization approach did not get affected much, even though, a few sites with huge number of back-links suffered. Still search engines make errors, and that is the motive for the future updates of Google Panda and Penguin. The improvement mainly focused on removing false penalizing of websites and improving search results excellence for users.
Future Updates on Search Engine Optimization
It is thought that later on in 2013; Google Zebra is going away to make an appearance. Website owners are warned to changes to well-outlined and intentionally designed SEO approaches, focus on exact set of keywords, relevance and content, in addition to that quality of content for the website and promotions. Google Zebra is possible to hit not only websites that are dragging content from other pages, spinning articles and paid link exchange, but also those spamming social media with inappropriate links and building fake profiles for links distribution.
SEO behind Google Updates
There are various things a website owner desires to focus on after the Penguin and updates:
1.Placing original, well-written content on their site
2.Gaining back links from relevant authority sites
3.Stay away from paid link exchange or automating link building process
4.Posting articles in the most appropriate category
5.Make use of expert SEO service provider
James Peter is a skilled Article Marketing advisor and SEO article content writer. He offers free evaluation and suggestion for webmasters to make the most out of their SEO techniques using highly developed methods.