If you've never heard the term SEO, let me explain briefly what it does and what it's for.
SEO is the abbreviation for Search Engine Optimization.
This is a technique that, when done effectively, draws positive attention from search engines.
When your site is optimized for search engines you will find your web presence easier to find when potential customers begin their search.
When developing a site for SEO a web site owner needs to make sure they utilize a keyword or key phrase that will be noticed by the search engine.
The optimum number of times the keyword or phrase should be used is around 3-5%.
If you use the term less it may not be noticed and if you use it much more it may be considered a spamming technique thus panelizing your site.
You may also find that the content is hard to read if you insist on placing the keyword or phrase in places that do not read naturally.
You'll notice that the title of this article has to do with blogging.
When you check out various keywords or phrases you will often find blogs that are listed among the top ten for the phrase.
What this means is that if you develop a business blog to benefit your online business you should also work to ensure your core keyword or phrase is evident in your posts.
Because blogs are updated more often than full websites the interest in your site may be strong when it comes to search engines.
It is possible a business blog might actually outperform your primary website in terms of search engine rankings simply because there is more information to consider.
What this means is you may have more visitors to your blog than to your primary site.
However this is exactly why your business blog can be an important marketing tool for your primary site.
Here's the equation Optimized blog + high search engine rankings = increased traffic to primary site You just need to make sure that every post includes a reason for visitors to come to your primary site and you need to make sure a link is provided with every post on the profile page.
You can blog for SEO and you can also blog for traffic building.
Consider your business blog a funnel that helps direct the curious to a better answer to the questions they have about the very search term they used to find you.
In other words, make it easy to find your site - and visitors will.