- 1). Identify the purpose for your pitch and the intended audience. For example, you might intend to land a meeting with a potential investor to discuss backing for your new business. Keep this purpose and audience in mind as you plan your pitch.
- 2). Write down the talking points for the pitch that will create your desired result. Include the facts to illustrate your point and the benefit to your audience. In the investor example, write down the highlights of your product or service and how the investor comes into the equation, including the benefits he will receive once the business gets off the ground.
- 3). Customize the information to make the pitch showcase how your product, service or business idea is different from competitors. Investors, bosses and even customers want something distinct that is better than similar businesses or products. Tell what your gadget does that makes similar models seem obsolete.
- 4). Practice your pitch several times so you are able to deliver it smoothly and confidently. Instead of memorizing and sounding rehearsed, simply practice hitting the main points without the need to sound exactly the same each time.
- 5). Deliver the pitch with enthusiasm to make the audience just as excited about the prospect as you are. Present the information confidently while tailoring your presentation to the audience. For example, if you're pitching to a laid-back investor, skip the stuffy formal business attitude that might turn her off.
- 6). End the pitch with a specific, actionable request. For example, ask the potential investor when you are able to set up a meeting to go over the investment opportunity in more detail. Frame the request in a way that makes it difficult to turn down. Ask when you can have the meeting instead of asking if the investor might be interested in talking more.
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