It is a major part of inbound marketing activities. Its purpose is not to hard sell but to establish a relation and reputation with the customers as experts in the respective fields. It creates brand awareness and helps build trust.

In recent years, social and digital media expansion has given new meaning to It. It has opened new opportunities for growth and expansion of business. Companies today spend more than a quarter of their marketing budget on It. Inbound marketing efforts result in 54% more marketing leads than traditional outbound marketing.

CMS Asia 2014 aims to explore the many aspects of It and the opportunities it has opened for brands, publishers, agency partners and independent creators alike.

The program is designed to address the needs of various service industries including Advertising, Mass Media, Digital Media, Social Media, Content Production, PR Partners, Production Houses, Celebrity Managers, Technology Providers and Consultants.

It promises an enriching experience for Brand Managers, Marketing Managers, Marketing Consultants, Analytics Teams, Media Buyers & Planners, SEO Specialists, Chief Marketing Officers (CMO), Vice Presidents (VP) Marketing, Social Media Managers, Community Managers, Editors, Writers, Bloggers, Journalists, Freelancers, Producers, Photographers, Translators, Content Heads and Programming Heads.

Learn the 'What' and 'How' of It from the experience and expertise of seasoned speakers in the industry at CMS Asia 1014:

What is It and why is it important to your business
What is the current It landscape globally
What does it take to plan & implement a highly effective It strategy
What is the impact of It on eCommerce and B2B businesses
How to prepare a It strategy & implement it
How to measure the effectiveness of any It initiative
How Asia presents unique challenges & opportunities in It
How to integrate print campaigns with mobile and web for greater efficiency
€¦and more.

Day 1 of the summit will include panel discussions facilitated by the masters in the field. The day will windup up with the distribution of CMS Asia Awards for It Brand of the Year, Agency of the Year, Campaign of the Year, Personality of the Year and Innovator of the Year.

Day 2 schedule includes workshops for brands, publishers, content writers and agencies. These will be conducted by experts in the field of content writing.

All this and much more in CMS Asia 2014 on 31st January and 1st February 2014 at The Leela in Gurgaon, Haryana, India. To know more about various It tools and how they can help you and your business, register for the It Summit Asia 2014. One can register online for the conference (day 1) or both conference and workshop (day 2). On-site registrations are also open for those who wish to register on the day of the event.

The 2-day summit is an initiative by Kontent Caf©, a unique It company that helps brands become publishers by creating curated and original content. It brings with it the expertise of Advertising, Digital Media and Journalism to give your brand multi-platform, multi-screen and multi-format stories.