Every business, without exception, needs a website.
The Internet is the primary means used to find information, products, individuals and businesses.
Without a website you could not possibly hope to build and sustain a thriving business.
You may be wondering why you need a blog if you already have a great website.
While both websites and blogs are web pages, they function in different ways.
Read on to learn what a blog can do for you that your website may not.
1.
Your blog provides the freshest and most current information around because it can be updated frequently and easily.
You can add new content any time you like.
It is best to update your blog at least 3 times a week.
2.
Your blog allows instant, effective customer interaction.
Your visitors can post comments and continue discussions directly on your blog.
3.
Your blog will present you in an informal way that your customers can relate to.
The tide has turned on formal and overly technical text.
On the Internet, most readers are looking for easy to scan information.
They don't want to get bogged down in difficult text.
Bloggers can write posts in a much more informal and conversational style.
4.
Search engines are crazy about blogs.
Because blogs are updated often they provide search engines with the fresh, original content they are seeking.
5.
You can connect to an ever-increasing network through links.
The foundation of the Internet is a structure of links.
As bloggers link to each other dynamic networks are formed.
6.
It is linked to your website giving you double exposure.
You customers or potential customers can go to your site for information or to purchase products.
Your blog can provide them with additional and frequently updated information.
When your website and blog are linked you get maximum exposure.
7.
It can provide you with previously undreamt of advertising for your business.
When you have a visitor who is dedicated to following your blog, it is some of the best possible advertising for your business.
They gain knowledge of you and build a level of trust you could not have otherwise achieved.
8.
You can start your blog at no cost.
There are many blog platforms available and many allow you to create a blog without charging a fee.
9.
Your blog is incredibly easy to create and maintain.
Most blog platforms are very user-friendly.
Even if you have no experience creating websites you will be able to create a great blog using the templates that they provide.
In no time you will be blogging like a pro.
10.
You don't have to hire a tech team or webmaster.
You can create your blog and enter new posts all on your own.
Making changes and editing your blog are easy.