Adding an About Us page to your online storefront or website is one of the most important aspects in the virtual business world. By allowing potential customers to have a behind-the-scenes peek at how your services stand out from the competition, your fan base is likely to stick around for longer.

Create an about us page for your companys website to let people know why they should invest in your product or service.

Before typing something that is totally random that doesnt add any real value to your website, you should keep in mind that your businesss about us content page is a chance to tell the unique story of the who, what, why, when and where of your business.

If you are struggling with creating content that allows your sites visitors to get to know you a little better, an experienced Tampa web design company has compiled few suggestions to help get you started.

Its all about a conversational tone...

Get out a blank sheet of paper and start brainstorming, but dont jot down sentences that sound as stiff as those in a boring textbook. Think about what you want to say to your audience and how you would say it if you were standing right in front of them. Would you speak with enthusiasm? Your writing should project whatever tone your voice has when speaking to a potential customer in a face-to-face conversation.

How do you want to come across to someone who stumbles onto your site? You wouldnt talk about your business to a client who is on the verge of making a purchase in a boring tone, would you? If a knowledgeable Tampa web design company says, Dont do it in writing either, its a good idea to revisit the tone of your writing to reflect your companys personality.

And showing off your personality....

You feel passionate and worked hard to have this business, so tell us about it! Your about us page should relate all of that passion you feel for your company and should also showcase some of your personality.

If you are excited about what you have to offer, it will show through in your writing, ultimately getting others excited about it too. Everyone will want to buy something from you if they feel an emotional response to the way you are describing yourself. If you need help expressing your companys personality, you can hire a Tampa web design company. When writing content for your about us page, be sure you are translating the same passion you have for the work you do.

People want to know why you are different...

To write a great about us profile and to start converting website visitors into buyers, be sure to mention how your company is different. For a little help you may try answering a few of these questions before writing:

How are your products made? How are they designed?
Are they organic?
Are your items handmade?
Are your services directed to a specific individual?
Are they made from specialty items or hard to find ingredients?
Why did you choose the route you chose?
How is your product or service useful for everyday life?
Why is your business different?
Did you start because of a hobby you love?

By answering some of these questions in the content of your about us page, you will be connecting with your audience on a more personal level by letting them know that the companys creator is an actual, relatable human being. If you meet with a Tampa web design company, theyll recommend you talk about your professional and personal life experience to gain instant credibility with your targeted audience.

People love to be inspired, so inspire them with your businesss back-story and what your vision is for the future. Let people know what drives you, how your life has changed after becoming a business owner, or what, if any, obstacles you had to overcome to get your business to where it is today.

When you are done with your about us section, its important you read it over aloud at least twice to make sure it sounds as conversational as possible and that your words flow with ease. Check for misspellings, grammar, and incorrect punctuation to maintain a more professional status.

A well-known Tampa web design company encourages online business owners to, Take advantage of any opportunity to incorporate images of you or your companys staff hard at work. Great photography helps to emphasize your message and complement a businesss back-story.