As a computer science student, I always tried to find ways to automate small repetitive tasks, anything that could shave some extra few minutes off my day. I soon became to see automation opportunities all the time. It's a fun and useful game, that if is done right, can help you improve your work.

You might think that automation is not for everybody though, it's a really difficult thing do to, something that should be done only by programmers. But, these days there are lots of great tools created to make automation easy even for those without programming skills.

The evolution of technology has forced many companies to become human and to reach their clients through social channels, thanks to the social business tools like Facebook. Soon enough, we found ways to automate our "humanity". But, despite of this movement to empower organization to be human and the importance of the personal approach to business, not all automation is bad. In fact, you can create a social media strategy without losing the personal element that can increase your productivity and offer more value to your clients.

Let's see how to create a healthy social media automation strategy which your business could benefit of.

What is Mass Planner?

There are some great tools to automate your marketing efforts and Mass Planner is one of them. You can schedule your Facebook, Twitter and Pinterest content and have it published at the right times, when your users are most engaged in social media activities.

My mom used to make some delicious cookies that was so easy to cook: you would just have to put all the ingredients in the pan and put it in the oven. They would simple rearrange in nice layers of soft crme, without any effort from your part. She used to call it The Smart Cookie: you'd just set it and forget it. That kind of automation is nice (and delicious), but you can't have it in your social media. When your cookies go into the oven, your work shouldn't be over. You need to check on the progress, you need to prepare the next batch. You remain engaged from beginning to end.

How to automate your Facebook Marketing with Mass Planner?

With Mass Planner there are many ways to automate your Facebook Marketing. First, you can schedule your posts in advance, and have them be published at the exact times your audience is on Facebook to have a maximum reach. Then you can set up RSS feeds to be shared to your users.

If you are a beginner, you need to start small. Schedule your Facebook updates for a few days at a time, to test your methods. Don't just jump right in and schedule your work for an entire month! You can make mistakes and look foolish, or even worse: fake. You need to keep your human touch. Your customers need to feel your presence.

Your goal is not to remove the work entirely, but to use your time wisely.