Video search optimization and video SEO is all about using the techniques which allows your videos to get indexed and rank higher on the SERPs.
This often means that one needs to hire professional video optimization services to do all the heavy lifting for them.
The following are going to be some tips on how you can get off to a good start while using video SEO.
Get a Grip on SEO First Optimizing video for the various search engines is simply an extension of standard SEO.
This means that the traditional SEO best practices such as, well-planned navigation, internal site links, title tags and site structure are all put in the mix in order to drive traffic to a website.
Having a well optimized website is the key to getting your videos ranking higher on the SERPs.
The Importance of Research Using keywords or keyword phrases which nobody uses will not help in getting you your desired outcome.
This is why one should always start out by doing some keyword research before optimizing a video.
For instance, YouTube is a great keyword research tool when it comes to videos.
Even though it's SEO for on-site videos for Google, getting an idea of what searchers type while looking for specific content helps.
Hiring local SEO services can also provide some useful information on your website's videos.
Submit a Video Sitemap to Google Sometimes it gets quite difficult for Google to locate the videos that are on your pages.
The best way to ensure that Google can find them is by doing the following;

• First create an XML video sitemap which tells the search engine exactly where your page is, and where the video will be.
  Providing some additional information on the video also won't hurt.
  
• You can submit your video sitemap via Google's webmaster tool.
  
• Google should then automatically crawl your page to verify if the video indeed exists.
  When it finds it Google will index your video so it can appear in the universal search results.
  

So, how do you know if Google has indexed your videos? Well, the easiest way of knowing is to go on Google Videos and type in your website's address to see if the videos on your website have been indexed by Google.
But hiring local SEO services can do all this for you.
Testing Many e-commerce sites don't use description of their videos which is a huge mistake, how else is Google going to know when to display your videos.
As a rule of thumb it is always better to add a small description or the video transcript so that Google knows exactly what to do when the keywords match your videos.
The ideal way of using a transcript is as a source code rather than hiding it form the searcher.
But remember, keyword stuffing in a video transcript will have the opposite effect.
Make Your Videos Sharable Finally, you will want to make your videos sharable via social widgets, such as, Facebook or Twitter.
Videos can also be viewed directly on Facebook after a person clicks "like" so make sure that you hire the video optimization services that are up to date with the latest tricks and techniques to ensure your videos get viewed.