Facebook is one of THE most popular social networking sites online today.
As an online marketer looking to make money and promote your business you ought to give Facebook a look at as a serious method of driving traffic to your website.
This article will look at what Facebook is, give some tips on how to get set up with your Facebook account and how to use it as a promotional tool for your business.
Just a few key things to keep in mind with any social networking site, of which Facebook is one.
1.
Create A Detailed Profile - Include things about you and your business.
You want to ensure that your profile is filled out completely.
Facebook is a social site and people need to get to know you.
Make sure to put in not only your email address and websites but where you live, things you do for fun, any interests you have etc.
Things that people generally are interested in knowing about others.

• Always be Adding Value - With your posts or updates, try to add value to the site and its users.
  In other words, try not to do direct promotions of your business.
  Social networking sites are about connecting with others and getting to know one another.
  
• Always Add Friends / Followers - This is how these sites operate so invite everyone who views your profile to become your friend/follower.
  
• Participate - Update your profile regularly or post something to the site.
  

Facebook has many features that will help you to promote your business if used properly.
Let's look at a few of them;

• Profile - Already discussed above how to maximize this and why
• Friends - Look for people in your niche that would be good to network with.
  You could get traffic from their friends as well.
  
• Groups- Facebook has groups so look for groups that relate to your business and join and participate in them.
  Perhaps try to think of groups that your target market might join and join those as well.
  
• Tie in your Facebook account with your blog and all of your other social networking profiles whenever possible.
  You will drive traffic amongst them all.
  
• Update Regularly - There is a place on Facebook to update your status so take advantage of this as your Facebook friends see this and it is a great way to interact online which is everything that social networking is about.
  

Facebook is a great addition to your marketing strategy.
You should check it out and use it along with some of the other social networking sites out these.
The most important thing is to participate, don't be too pushy with your business and be sure to have fun with it.