Whether you call it writer's block or being out of ideas there are times when article marketing is difficult because you can't think of an article to write.
Use the tips below for ideas for your article marketing.
You should always write your article about your business.
While there are many subjects for writing, it's important to stick on topic with your business.
Part of your business image is that you are an expert in your field.
If you write about subject matter outside your field it can make readers wonder whether you consider yourself an expert in every field.
Such a perception can take away from their confidence in your articles about your business.
If you want to share your ideas about non-business topics, consider writing about charity work and causes that your business supports or participates in.
This type of article marketing can inform readers about your values without creating the sense that you're presenting yourself as an authority on subject matter outside your business.
Think about recent changes you've made to your business or are considering making in the near future.
If you've updated your computer system in some way or have recently added a product, personnel or office, you can write about these changes.
Articles that talk about your business' progress remind your readers that your company stays up on trends and is always looking forward to incorporate new aspects that will improve their experience.
Help your customers imagine you in the real world.
Especially when it comes to Internet presence, it's difficult for people to place a business in context in terms of its size, its resources and its relevance in a particular community.
When you're article marketing, mentioning your real world connection to your community in terms of business activities is helpful.
For instance if there was a trade fair in your town and there is information that mentions you attended it or that your business had a booth, you can discuss it and include a comment of where that coverage is available for readers.
This is the same reason that Internet businesses often include photographs of their company headquarters.
Internet shoppers are not likely to be going to the headquarters of the business, but it builds confidence to know that the company has a real-world presence.
Create a reason for readers to revisit your article marketing.
While long-winded teasers are annoying, there are legitimate reasons for leaving your readers with a cliff-hanger of sorts.
For instance, if you're having a complete make-over to your website or trying a new business tactic such as changing your customer service approach from online to phone availability.
You don't necessarily know what the results of such a change will be for a number of weeks or months.
Encourage your readers to try the new service and promise your readers that you'll be discussing the results of this business change as you begin to compile.
Give them with a specific time for when you will present this report, such as one week or two weeks later.
When you consider including new things for your article marketing do not create more work for yourself than it's going to be worth.
Be careful if you are soliciting customer input, whether it's a feedback option or a comments option or even a survey.
You will have to follow through on these efforts for them to be taken seriously, which can be very time-consuming.
Before incorporating such features into your article writing consider whether you have and are willing to put in the extra time to implement these features.
One way to manage such features is to announce that you will be incorporating them for a specified period of time.
For instance at the end of the year you can have one week where you let customers submit brief posts to a "Wish List" regarding how you could improve your customer service.
This will confine the time you commit to the additional work that will require you to accept, acknowledge and respond to such posts.
It is always interesting for customers to hear about how a business is improving its product or service.
If you sold a product that was not well received and have now decided to replace the product or if you're improving your order to improve delivery time, customers are likely to be interested.
Talk about new features on your website.
If you've chosen different colours, themes or added pages, changes to your website can be interesting in an article and can drive traffic to your website.
If there are only minor changes don't pump them up but only use this as a topic for writing if you've made changes that you hope will alter or improve customer experience.
Consider writing a how-to article.
If you sell an item that is not simply utilised, you can explain how to use the item in an article.
You can devote multiple articles to an item or service "of the week" that you discuss in greater detail.
Your article marketing depends on continued content.
Use the tips above to generate topics that will be beneficial to your article marketing efforts.