Affiliate marketing is mainly an online marketing process where the affiliates are rewarded by business owners on successfully bringing valuable customers to the business owner's site and also persuading them to buy something in order to make profit.
There are mainly four key players related to affiliate marketing programs the merchant, the publisher or the affiliate, the network and the customer.
Affiliate network plays one of the major roles as they work as intermediary between the merchant and the affiliates managing the business of both the affiliates and the merchants.
Affiliate network has certainly become one of the best bet for anyone who indulges in online marketing.
There are some effective network models available to someone who is planning on getting into affiliate marketing programs.
Some of the most significant affiliate network models are discussed hereunder.
Commission junction: This is so far one of the best affiliate network models for entrepreneurs as well as merchants who want to make a steady headway into the online marketing domain.
The main function of this affiliate-marketing model is to bring more traffic to the marketer's site and thereby help in generation of more revenue.
Commission junction network offers services in media and search marketing.
CPA model: This particular term mainly stands as an acronym for "cost per acquisition.
" It is the most significant affiliate network model available till date.
The main focus of this particular model is to partner with a company which has a significant sales system for online businesses to gain more leads and customers.
This is the best way for an affiliate to earn more commission by driving more visitors to land on the websites of both the merchants and the affiliates.
It also involves pursuing the customer to sign up for a newsletter or purchase any of the products advertised on that webpage.
CPA networks and their businesses may not promise to deliver long-term successful business gains but if they are executed and employed in the proper way then they can certainly generate profit for both the merchants and affiliates by creating small residual income.