Sad to say, several lead generation calls did not make the most of the greatest chances of voice mail messages. Each time prospects or b2b leads hear the messages, that's an opportunity to take decision makers in a calm moment if they listen and be responsive to whatever you need to say. However, plenty of sales representatives out there simply make common errors of leaving poor and hurriedly crafted voice messages which may merely end up in delete button.
Leaving better-crafted voice mail messages could definitely make an entirely different change between wasting some good business opportunities and closing some more sales.
Here are some tips to make those decision makers call you...and that is via leaving more convincing voice messages.
- State the name of the individual that referred you. Say so if you were referred to that decision maker by one of the trusted people in his organisation. If you are clear in showing that someone which the decision maker has faith in allowed you to get in touch with him, then this is very useful in terms of preventing him from hitting the "delete" button on your message. Instead, it will foster your reliability and credibility and will make them listen to you more. And after your short intro, just say the name of your reference like, "Betty Collins said that I must call you."
- Adhere to your script. Although generally when it comes to making business lead generation calls it is advised not to sound very scripted at all, it is a different scenario in terms of leaving voice messages-it does not apply with this rule. Make use of a script- or just a simple guide or outline will do, if you leave voice messages for the intended decision makers. Having a script on hand would aid you in maintaining conciseness and not to mention, focus. You're aware that you only got just a very few seconds in order to catch your business lead's interest, and keep their attention, that's why you have to make every second count. You have to ensure that you could state what are your most significant points quickly, mention what you need to say, and most importantly, leave that message prior to getting cut off.
- Make them feel that you're prepared. Yes, the decision maker must sense that it's not just another hastily dialed cold call-but one that performed with sufficient research.
Rather than seeing voice mail messages like any of those missed telemarketing and telesales calls or merely mentioning your number and name incoherently, inform your sales professionals that each voice message is their chance to pass through their leads and prospects. By exerting more effort in planning the voice mails of your sales team, it won't be long that decision makers will call you back.