Business & Finance Advertising & sales & Marketing

Marketing Products for Special Events

Use imprinted promotional items for special events and watch your organization improve some goodwill in the community by doing so. Engaged in local fundraisers, along the lines of school functions, church gatherings or local community events is an excellent opportunity for a corporation to get in front of the local crowd in a positive manner.

Provide contest award gifts, entry passes, event prizes or other freebies to visitors and watch as your company name appears all over the event space. Most charitable organizations welcome contributions like advertising gifts and items that help draw attention to their event and activities. They will, in return, usually add your venture name to their roster of supporters and include mention of your enterprise or promo products in their advertising for the event. You may even be imprinted on their promotional products like event banners, umbrellas and flyers.

Put participation in special events over on your list of goodwill activities. You provide inexpensive gift goods that bear your company name or logo imprinted on the items. You receive publicity, awareness, a possible tax deduction and other benefits from your participation, and that all important intangible benefit, goodwill. There are many opportunities in your local city or town for this type of activity. All you need to do is make a few phone calls and the local beneficial organizations will be happy to have your support and contributions of promo products.

If you are providing advertising products for special events, be sure to coordinate with event planners about any imprint you wish to add to the gift gear. There may be some regulations or restrictions to beware of before you go to any expense, no matter how small, for purchasing imprinted solutions. Event coordinators will welcome gift gear as prizes, such as clocks, clothing, hats, mugs and similar items. For admission passes, consider the use of imprinted lanyards, pins, badges or visors. These are small, inexpensive objects that are affordable in mass quantities for special events.
It is wise to insist that the imprint at least refer somewhere to your company name to magnify the impact you receive from being a beneficial donor. Be discreet in design and try to coordinate colors with the event theme or team colors if that is an important part of the event. The main idea is to get your enterprise name, logo or message out to thousands of attendees at the least cost to your advertising budget while still getting back wide reach to a new audience.

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