So you are an internet marketer writing product description pages and selling products through your website? Congratulations, you are on your way to possibly making significant online income. If you are concerned about achieving higher sales conversions on your product pages, you will want to go over this quick checklist right away. You understand that writing compelling and actionable product description pages is the key to more sales. I will assume you are already generating solid, targeted traffic to your website. Maybe your site is not converting the visitors to buyers in numbers you would be satisfied with? This can be due to many factors. Here I will present a checklist that you can go over with one of your product description pages and find out whether your page complies 100% with the checklist. If there is something on the checklist that your product description page does not accomplish, this may be what is preventing you from getting more sales. Not all successful product description pages follow the same system. However, chances are all pages that do not comply with the checklist could be made better by adding the missing ingredient. So let us go straight to the checklist. Again, I am assuming your page is a description of a physical product that you are selling.

The High Quality, High Conversion Product Description Page Checklist

When I write a product description page, I make sure that the product description page includes:

1. A clear, factual description of the product.

2. A sufficiently detailed sensory description.

3. If possible, an image of the product.

4. My personal reaction to the product. How did I react when I first encountered it?

5. The language that is appropriate to my target audience. Do I know my audience well enough?

6. The language that is concise, to the point, not embellishing.

7. The language that inspires trust.

8. The language that brings action to the inanimate product.

9. A detailed description of a typical use of the product.

10. The description of the environment in which the product is typically used.

11. The main benefits to the product user in the typical environment.

12. The additional benefits to the user in the typical environment.

13. The buy button.

In short, the checklist assures that the product description takes the buyer all the way from the initial, possibly emotionalized and highly sensory description all the way to the buyer envisioning themselves using the product and receiving the full benefits of the product.

If your product description page includes all the points on the checklist, chances are it is already performing quite well. The more you are able to speak the language of the reader, and make them see themselves using the product, the better your sales conversion rate will be.

If your description is missing some points, go out there and add the additional ingredients. Then make sure you test the new page versus the old one. Only then can you tell whether the additions to your product description page truly provide higher conversion rates and more sales for your business.