- Make your marketing stand out from the crowd with wild marketing experiments.marketing image by dead_account from Fotolia.com
Unless you live under a rock or deep in the wilderness, you are probably inundated with marketing messages throughout every waking hour of your day. With most people desensitized to traditional marketing tactics, wild (or guerrilla) marketing ideas can make your business, product or service stand out among the throngs of other marketing messages. Creativity, persistence and determination will help you pull off a successful marketing campaign. - Legend has it that wild posting originated more than a hundred years ago with traveling circuses plastering walls and posts with giant posters announcing upcoming shows. Wild postings used to be done semi-illegally in the hopes that the wall of duplicate posters would stir up a buzz before getting covered up or taken down. Now construction sites and boarded up buildings rent their empty wall space to marketers for deliberately structured wild posting campaigns. Independent rock bands and filmmakers have executed successful campaigns announcing tour and release dates on posters tiled on plywood walls. Check local zoning regulations to stay within the bounds of the law. Use simplicity and lots of attractive color to conduct your own wild posting campaign.
- Japanese marketers pioneered a popular wild marketing technique in which advertisers print a message on a package of tissues and give them out for free on busy street corners. Because almost everyone needs a tissue from time to time, people hold onto the advertisement-covered pack for a lot longer than they would keep a flier. E.J. Gold sells standard chocolate bars wrapped in messages such as, "Life Sucks, Then You Die." The inside of the wrapper includes contact and website information about his other products and services. Create your own marketing wrappers for chocolate bars to associate your product, service, brand or business with the enjoyment of a sweet treat in the brains of your customers to keep them coming back for more.
- Undercover marketing is a shady but perfectly legal wild marketing idea. Even a single undercover marketer can have a huge impact on business and brand visibility. Web Urbanist reports that undercover marketing originated in the 1980s with club girls who would approach men and ask for a specific type of alcohol. The women would rave about the brand while enjoying their drinks and then wander off to find new victims without ever revealing their undercover status as marketers. Variations on this approach include sending marketers disguised as hippies to huge concerts with thousands of coupons for your hippie-friendly product; giving away samples of your product to highly visible public personalities; or sending a beautiful couple out to ask others to take their picture with a particular brand of camera. Use your imagination to develop simple and inexpensive undercover marketing experiments for your business.
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