The colourful Festa des Vermar could be the perfect getaway for wine lovers who are planning a stay at a villa in Mallorca at the end of September.
Held in the small town of Binissalem, which has a population of around 5,000, the annual nine-day festival is held in celebration of the grape harvest and concludes with a day of sampling the best of the region's wines on the last Sunday of the month.
Events get underway at Binissalem town hall as the grape harvesters - accompanied by traditional musicians known as xeremiers - are welcomed by the community.
In the days that follow, Binissalem comes alive with a diverse programme of activities, including street bands, an international art competition and a traditional float parade, as well as many other open-air events, many of which are related to the harvest itself.
If you are keen to find out more about the way wine in Mallorca is produced, you may wish to take in the Concurs de Trepitjar Raim - a grape treading competition - or inspect the grapes themselves.
And if you prefer to simply sit back and sample, that is OK too! Many of the traditions associated with the Festa des Vermar date back to Roman times.
Binissalem and its surrounding region have been producing wine for centuries, becoming an established growing area in the 18th century.
Production dwindled in the 1800s and early 1900s, although French author Jules Verne spoke highly of Mallorcan wine from the region during this time.
However, by the middle of the 20th century, the tradition of wine production in the Binissalem area was re-established.
In modern Mallorca, wine production is now one of the island's main agricultural industries.
Indeed, Binissalem is considered by many to be the heart of Mallorca's wine industry and the 16 local vineyards stretch over an estimated 400 hectares of land.
The region produces around two million litres of red and white wine each year.
However, the majority of wine produced on Mallorca is sold and consumed right on the island - so if you're staying in a villa on your holiday, you will be sure to want to sample the local delights.
One of the best times to do this is during the annual wine tasting that is held on the last Sunday in September to conclude the Festa des Vermar.
The day begins at the striking 15th-century church of Santa Maria of Robines - a breathtaking structure visible from outside of the town.
Here, grape harvesters bring unfermented grape juice to the church for a blessing and then also make an offering to the Virgin of Robines.
This ceremony usually follows the traditional Sunday mass and when it is finished, festivalgoers are invited to linger in the main square in front of the church to sample the region's wines in the open air.
You might want to try the regional specialty Fideus de Vermar - a strong-tasting delicious lamb and pasta dish also known as grape harvest noodles - along with your glass of wine for an authentic festival experience.
After your meal and glass of wine, you may wish to take a stroll around Binissalem, which offers an unspoiled glimpse into Mallorca's rich history.
Many of the buildings in the old town centre date back to the 18th and 19th century and have been well-preserved, as Binissalem has been designated as a historic site by the Municipal Government of the Balearic Islands since 1983.
Located in the centre of the island only 12 miles away from the bustling city of Palma, Binissalem feels a world away from the popular beaches on Mallorca's south coast.
Hiring a car is the best way to get to the town - many of the public transport routes and coaches bypass Binissalem in favour of the faster motorway linking Palma with Inca - but a taxi can also be reserved at the airport to complete the journey down the C713 north road.
This route offers plenty of spectacular views over the central Mallorcan plains towards the scenic Tramuntana mountains.
If you're keen to explore elsewhere in the region, the nearby towns of Sencelles, Santa Maria del Cami, Santa Eugenia and Consell are also all worth a visit.
Whether you're looking to sample the local wine or learn more about the history and culture of the island, Festa des Vermar is the place to be in September if you're planning a Mallorca villa holiday.