Do you know how to get people back to your web site?

The one thing you can add is a mini-course. A mini-course is a series of emails that are regarding a specific topic of interest that allows you to add value to your prospects and gives you a reason to email them. When your prospect requests your mini-course, he or she is expecting you to email them and willingly provides his or her name and email address. This allows you to follow up with this person and increase your sales in the process.

What is great about a mini-course is the fact that the prospect has to provide valid information. If the prospect provides a fake email address, there is no way you can deliver the mini-course to the prospect. You can also request for the prospect to ask their biggest question so that you can build a list of topics of interest in your market niche. By using the mini-course to address a specific topic in your niche, this provides you a powerful way to build your list and continue to drive traffic back to your website.

A mini-course gives you the authority and the ability to send emails to your web site visitors more frequently than you would using other methods of list building. With most other methods you would typically only email your list once a week or once a month. With a mini-course you can do it every few days.

As an example, if you wrote a mini-course about direct mail you would split it up into several parts. In the 1st part you can cover the initial package that you send to your prospects. The 2nd part might cover how to split test your mail packages, etc.

A mini-course does not necessarily have to have unique content. You can use content that you used from a blog, article submissions or even transcribed audio or video content and include it as different parts to your mini-course.

One mistake some internet business opportunity owners make is to make each part too large. Instead, what you want to do is keep each part small and full of impact. This way, people look forward to getting the next part in the mini-course instead of feeling they got everything in the first email.

The bottom line to having success when you sell information products with a mini-course is to make sure you provide valuable information in bite-sized pieces. This will keep the interest level high and will make your web site visitors want to know more about what you have to offer.