When searching free or paid internet marketing software programs online you have to consider your membership sites, products, services and affiliate programs. You have done your keyword research, optimized your website with SEO and now you are fighting to climb your way up the search engine ladders. Your first thought might be to visit the mighty Google, Yahoo, or MSN. After all, they are the "big three" of the online search engine realm.

Maybe you're a bit more techno master than most and you are trying to send your website to them as your next step in hopes of moving up faster and ultimately bringing more search engine driven web traffic to your website each day. Maybe you are a big blogs addict who recently learned about the many bookmaking websites. It does not matter who you are or how good you are that makes sense in optimizing your website online, it is how the marketing software works for you and your business.

If you take a minute to do the research you will also find that many of these websites do not have high Google PR or page rank, they do not even have low Alexia traffic ranking scores either. The first thing you should understand with search engines is that they rank websites based on two things, the relative keyword, rich content and web page popularity. Keyword suggestion tools are available for free if you are willing to do the dirty tricks on your own. However, there are also affordable web developer who can give you the necessary knowledge and tools on how to optimize your website using marketing software online.

To begin with, assume that you have a favourite free or low-cost internet marketing software program that is design to increase back links to your website. So now, you are off and running to setting up reciprocating links to other website. Make sure that the website that you are linking with is in good standing PR with the search engines. Check to see how long they have been online and look to see if they have, relative content to what you are offering that is close enough to catch the search engine spider's attention, but not too close where it will affect your own business.

Remember, you want them to link back to you as well so it is important to make sure that the two websites complement each other without competing. You want other websites to link back to you, but be very careful when you begin working on your back links. There are pitfalls you need to watch out. It takes ten good verifiable testimonials from reputable sources to overcome just one loud-mouthed person who voices his/her disapproval of your products, services or affiliate promotional efforts.

The truth is you can have the best free or paid internet marketing software programs in the world that generate thousands of reciprocating and one-way back links for your website each month, but remember that online business is much like any other business in the brick and mortar world in one sense. You even have to bleed just to get through with the hurdles you meet in optimizing your business online.