Letterheads have been used for over a couple of centuries. They have evolved with time and come in all kinds of paper, with varied thicknesses, today. An awesome looking letterhead printed on a good quality bond paper can catch one's attention and invite good impressions for the business.
That is why; they have been used and continue to be used for printing personalized introduction letters, offer documents, proposals and contracts, estimates and invoices, articles, technical data, statistics and you name it. Letterheads are required in every department of the business: Sales, Marketing, Administration, Finance, Legal, Corporate (Board related), and Technical.
This is one of the reasons Letterheads are printed using high quality offset printers with added effects like embossing, engraving and shadow printing. Engraved letterheads look more classy and advanced and are ideal in luxury related businesses.
However, printed letterheads present many challenges.
Most small and medium businesses don't need to use letterheads as often as large businesses. They are used for the occasional business letter of introduction. Even Invoices are being printed on plain paper using software which factors the company logo in them. But at the same time, since printed letterheads can be a costly affair, most companies print several hundreds of them to keep the costs low. The disadvantage with this approach is that every time a change has to be made to the letterhead, the older stock is abandoned. In addition to the waste in printing cost, it's an ecological folly one can avoid as several trees are cut down to make a ream of paper.
One may say that changes to the letterhead may not be required that often. But in today's visual and graphic centric marketing, it's good to change the letterheads often. While the co logo remains the same, one can come up with interesting ways to present it along with the contact info.
All this has made digital printing a better option for printing Letterheads.
Digital printing is a cost-effective option for printing any kind of letterhead, one at a time. While most printers handle the common kind of letterheads used today, high quality printers and classy looking paper can be used to give a different kind of finish and enhance the impression.
Digitally printed letterheads are also more portable. The file is saved in an image and can be emailed to anybody across the organization and printed on a word document. The file can also be customized to reason changing contact information from one location to another. This prevents investing in hundreds of letterheads for each location which are dumped as and when key information is changed. This is a common occurrence in large multinationals around the world.
Digitally printed letterheads also have the advantage that they can be printed only for specific needs. They can be used in official correspondence with prospects and new clients. A lot of routine correspondence can be printed on plain paper and a company seal affixed on it. But in the absence of this, companies use letterheads for any outgoing correspondence, only because they are available. This represents a huge economical and ecological loss.
Also, with more and more correspondence being done through email and standardized online forms or templates, the need for printing and couriering correspondence on letterheads has reduced drastically. In such a scenario, one can as well use the convenience and cost-effectiveness of a digitally printed letterhead.
For companies that need to print letterheads often, HillView offers digital printing for a wide variety of letterheads, with attractive pricing depending on the number of copies required
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